If you run an online jewelry store, then you know the first steps to pleasing customers so they return to you over and over are offering beautiful jewelry, having a pleasing and intuitive website design, and ensuring customers receive their orders on time. However, if you already have those aspects covered well and are not getting as many repeat customers as you should, then there are easy, affordable ways to gain customer loyalty without lowering prices and cutting into your profits.
1. Make Sure Your Packaging is Up to Par and Displays Your Logo
You likely know that many of your customers are purchasing gifts for their loved ones. Flimsy and cheap-looking presentation boxes can ruin the gifting experience for both the gift-giver and recipient, even when the jewelry in the box is breathtaking in design. Your boxes should "wow" your customers just as much, if not more, than the jewelry itself if you want customers to come back to you again and again for their jewelry gifts.
Having your logo on both the outer jewelry box and the presentation package is also important, although you do want it displayed discreetly on the presentation packaging.
This is important for several reasons:
- Easy advertising. If your jewelry is gifted at a pivotal moment, such as during an engagement, after a graduation, or even just as a valentine's gift, photos may be taken, and the moment may even be recorded. In the age of social media, you want everyone who sees that photo or watches that video to know where they can purchase that beautiful design themselves.
- The gift-recipient knows where to go for matching items. If the gift recipient loves that bracelet, they may want to seek out a matching necklace, earrings, or vice versa. It is often considered bad etiquette for gift recipients to ask where a gift was purchased, so you don't want them to have to ask where to find these items that are easy sales for you.
2. Offer Several Packaging Options
Now that you know how important the right packaging is for gaining repeat customers, you may wonder how you can please everyone, even though they may all have varying tastes. While you can always go with a classic, neutral package style if you only want to offer one design, offering several options for presentation boxes can help you stand out. This small gesture of great customer service can go a long way and even help you earn more money.
A good way to go about offering packaging options is to choose a standard box that every product comes in, and then offer alternative options for a small extra fee. How much extra you should charge depends highly on the price point of your jewelry. If your goal is to be the best shop for great jewelry at great prices, then offer the boxes at just a bit over cost. If you are in the fine jewelry market, then don't be afraid to charge an extra 5 to 10 dollars for a personalized box that will only add joy to the special moment when the jewelry is presented.
If your customers typically order from your online jewelry store once and don't seem to return, then follow these tips to improve customer experience and gain loyal, repeat customers. For more information on product packaging, contact a company like Contempo Card.